![]() The Evaluation StageĪt the Evaluation stage, your prospect understands the solution to their problem and is aware of your brand/offer. Your Goal: Aside from capturing their email address, your goal at the Awareness stage is to move the prospect from Awareness to Evaluation by introducing them to your brand, making them aware of the solution to their problem, and introducing them to your solution (your product). They may know that they have a problem or a need, but they aren’t yet aware of what the specific solution is, or that you have that solution. The Awareness Stageĭuring this first stage, the prospect is just becoming aware of your brand and what you have to offer. ![]() OK, now that you know what the 3 stages of the customer journey are, let’s take a look at how to actually capture email leads during each stage… 1. The Conversion stage is when the prospect is almost ready to buy your solution, but they may still have a few questions or objections to overcome first. The Evaluation stage is when the prospect is aware that you exist and that you have a solution to their problem, but they are still evaluating other possible solutions. ![]() The Awareness stage is when the prospect knows they have a problem, but doesn’t yet know that you exist or that you can help them solve that problem. These stages are often referred to as Awareness, Evaluation, and Conversion (or Top of Funnel, Middle of Funnel and Bottom of Funnel). To understand how to tailor your lead generation campaigns to every prospect, you first need to know the 3 main stages of the customer journey. Unfortunately, the journey isn’t always linear, so it’s important to personalize your customer journey to best suit your business and your target audience.īut before we get into how to create a customer journey map, let’s look at 3 different stages of the customer journey. Are you wanting to learn how to create a customer journey map while converting along the way?Ī customer journey is a path your website visitors take from discovering your site to becoming a paying customer.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |